Burn CD-ROM Labels into CDs

I saw this article in the March edition of PC World. It looks like you'll be able to 'burn' the cd label. Here's another link about it from PC World. This looks very cool.

From PC World:
"The first LightScribe drives and media are expected to hit the market about six months from now, from leading manufacturers such as Hitachi-LG, MicroVision, Mitsubishi Chemical, Moser Baer India, Sonic Solutions, and Toshiba. HP estimates that a drive that uses LightScribe will carry a premium of about $10 over the going price today, and that a disc will cost about a dime more than today's discs."